Reducing your workload is often associated with hiring a full-time member of staff, however there are three simple changes that don’t require this and dramatically decrease your workload:
Outsourcing is a good way to get tasks done that you either don’t know how to do or it takes you a long time to complete. As you know, time is money so if you can save yourself time you can focus on the money earning tasks!
2. Automate – your follow up email campaigns
Do you spend time chasing people who you’ve quoted? Stop! Using an email software, for example MailChimp (which is free), you can create an automated set of emails to go out to these people.
Once you have quoted them, you add them to your ‘Open Quote’ contact list. If you don’t move them to a ‘Customer’ list or ‘Declined Quote’ list after a certain number of days, you can set Mailchimp to send them an email about their quote.
It can add their name and any other information you would like to personalise the email. Not only can you send the one email, but you could send a series:
TOP TIP: In email 2 or 3 you may want to offer them a promotion to encourage them to accept the quote. The email title could be ‘Exclusively for you (NAME), 5% off your (Driveway) quote!’
Not only does this save you time chasing quotes but allows you to see if the emails are working, as you can track whether they open the emails or click any links you have included. If they have, it may be worth calling them to see what’s preventing them accepting the quote.
3. Schedule – your social media posts
Social Media is an important marketing tool for every business but can become time-consuming if you don’t batch your uploads.
Later.com is a free social media scheduling platform. By scheduling your posts, you can spend half an hour in one evening on social media rather than 10 minutes every day you post!
By looking at a week (or more!) social posts in one go, it also allows you to look at the type of things you are posting: